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If you’re planning to launch a sportswear brand, a well-structured go-to-market strategy (GTM) is essential for breaking into the competitive activewear market.While global sportswear sales continue rising due to health-conscious lifestyles and the growth of athleisure, the landscape has become…
When sourcing fabrics or developing apparel — especially especially activewear, yoga wear, and performance garments — one technical term appears repeatedly: GSM.But what exactly is GSM?How is it calculated?And why does it matter so much in product development, comfort, durability,…
With the continuous evolution of textile technology, the range of fabrics available for yoga wear has expanded rapidly — from organic cotton/spandex blends to Lyocel, and more. Yet despite the growing bariety, nylon and polyester still remain the dominant materials…
Introduction: Why Fabric Matters in High-Performance Activewear In the world of women’s activewear, fabric isn’t just a detail–it’s the foundation of performance.Whether you’re pushing through HIIT, stretching in yoga, or running errands after a workout, the right performance fabrics determines…
Key Takeaways: Many women feel more at ease in yoga sessions when their outfit offers the right amount of coverage. modest clothing can reduce self-consciousness and help practitioners focus on breathing and movement. Below, we explore today’s modest yoga wear…
The global yoga wear and athleisure industry its strongest growth window in history. What started as niche active apparel has become a mainstream category-integrating movement, wellness, fashion, and daily comfort.As a direct manufacturer working global brands, retailers, and emerging labels,…
As the yoga apparel market continues shifting toward fashion-driven and personalized expression, consumers increasingly expect garments that deliver both functional performance and elevated aesthetics. Detailing has become a key differentiator for brands—whether through strappy back constructions, twisted cut-outs, asymmetric shapes,…
Yoga vs Pilates | Benefits of combining Pilates and yoga | Yoga & Pilates outfits Pilates is experiencing an unprecedented surge in popularity. Whether practiced in boutique in boutique studios, gyms, or online classes, more and more people–especially women–are discovering…
As modern lifestyles become more active and fashion-conscious, clothing that blends movement and style has become essential. However, terms like sportswear and activewear are often mixed together, making it hard to know which option is best for your workout or…
In today’s activewear market, women are looking for more than just comfort — they want pieces that combine style, confidence, and versatility.That’s why skirted yoga pants for women have become a timeless favorite. These pants merge the flexibility of leggings…